Search Engine Optimization is usually focused on trying to figure what the Search Engines are looking for and how to catch up and get the better of the competitor’s websites.

It is equally important however to keep in mind that it is the visitors to the website who are the ultimate decision makers for the site’s popularity and are hence the single most important aspect of a website.

Visitors are those people that you attempt to attract to your site and they are the ones that will essentially make your website and hence your business successful. Hence , it is very important that the site be "user-friendly" and have the ability to attract a visitor to contact the Business or to make that Purchase.

Today Search engines too are changing the way they rank sites and are not only promoting natural web pages, with good content and natural links but are also looking into tracking a user's browsing pattern in order to rank search results . A site that is bookmarked and visited frequently will almost always rank higher.

Ultimately, the focus comes back to emphasizing visitor optimization and content optimization, creating a unique experience for the visitor and holding their attention by providing information in a simple, attractive and fun way.

Debby D'silva